City of Seattle: Human Centered Design Project for StartupSeattle
The City of Seattle’s Office of Economic Development hadn’t updated their StartupSeattle website in years, and they wanted to get a better idea of the type of people who used it.
“How might we connect tech startup founders and investors with the information and resources they need through the City of Seattle's website?"
Ran a survey to collect relevant data and screen potential participants.
Conducted over 2.5 hours of semi-structured interviews with founders and investors.
Created a literature review from over 20 articles, journals, and books
Held a focus group and conducted an affinity diagramming exercise with the Mayor of Seattle and 20 tech startup founders and investors.
Although most local tech investors invest in companies that are based regionally, there are also advantages to having a global deal flow.
While the journey of each tech startup founder is nuanced and different from the next, there is a sometimes a need for structured and streamlined guidance.
It is debatable whether entrepreneurs are born or made, however a dimension of their journey that has significant impact on their success is whether their environment is well-resourced or obstacle-laden.
When designing this research study, the critical theory methodology provided a lens which aligned well with the City’s desire to understand how issues of race, gender, and power help or hinder tech startup founders and investors.
Since I hired and managed a UX Designer that worked with me on the research, ideation, and prototyping and evaluation phases of the study, I had to be confident of my understanding in each of these areas.